About the Journal

Pinisi Journal of Digital Marketing (PJDM) is a peer-reviewed, open-access international journal dedicated to advancing theoretical and practical insights at the intersection of digital marketing, emerging technology, and organizational strategy.

Unlike traditional marketing journals that focus solely on commercial enterprise, PJDM uniquely bridges the gap between commercial growth (E-Business) and public sector outreach (E-Government and E-Administration). The journal seeks high-quality empirical studies, conceptual frameworks, and innovative methodologies that explore how data-driven digital communications drive user engagement, service adoption, and stakeholder trust across both private and public ecosystems.