Licensing Policy

All research articles published in Pinisi Journal of Digital Marketing (PJDM) are distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0).

Detailed terms of this license can be accessed at: https://creativecommons.org/licenses/by/4.0/

Terms of Reuse (CC BY 4.0)

Under this open-access policy, readers, researchers, and institutions are permitted to:

• Share: Copy, redistribute, and transmit the material in any medium or format.
• Adapt: Remix, transform, and build upon the material for any purpose, including commercial endeavors.

Conditions: These permissions are granted provided that appropriate credit is attributed to the original author(s), a link to the Creative Commons license is provided, and any modifications made to the original work are clearly indicated.

Copyright and Author Rights

• Copyright Retention: Authors retain full copyright ownership of their scholarly work.
• First Publication Right: Authors grant Pinisi Journal of Digital Marketing a non-exclusive right of first publication to release the article under the CC BY 4.0 framework.
• Archiving & Distribution: Authors are fully encouraged to archive, deposit, and share all versions of their published paper (e.g., in institutional repositories, personal websites, or academic networks such as ResearchGate) with explicit acknowledgment of its initial publication in Pinisi Journal of Digital Marketing.