Focus

Pinisi Journal of Digital Marketing focuses on publishing original empirical research, theoretical studies, and comparative analyses in the field of digital marketing and strategic media communication. The journal emphasizes how commercial enterprises, public sector institutions (E-Government), and administrative organizations (E-Administration) operate, adapt, and innovate in response to emerging technologies, data governance, and shifting consumer/citizen behavior.

The focus of Pinisi Journal of Digital Marketing includes:

• The integration of emerging marketing technologies (AI, predictive analytics, and immersive platforms) into modern organizational strategies
• The role of digital communications in accelerating e-service adoption, building brand equity, and enhancing citizen engagement in both private and public sectors
• The interaction between ethical data privacy, algorithmic governance, and digital transformation in global marketing ecosystems

Scope

The scope of Pinisi Journal of Digital Marketing includes, but is not limited to, the following areas:

Applied AI, Automation & Algorithmic Marketing

• Generative AI, machine learning, and natural language processing (NLP) in personalized marketing strategies
• Predictive analytics, programmatic advertising, and search/social algorithm optimization
• Human-AI interaction, chatbots, and conversational commerce in customer and citizen service workflows

E-Business, E-Commerce & Performance Marketing

• Consumer behavior, customer acquisition, retention, and loyalty in digital and omnichannel ecosystems
• Growth strategies in social commerce, live-stream shopping, and influencer marketing
• Digital performance measurement, conversion rate optimization (CRO), and Return on Marketing Investment (ROMI)

E-Government Marketing & Public Service Engagement

• Application of digital marketing techniques (SEO, targeted campaigns, behavioral nudging) to promote public e-service adoption
• Place branding, nation/city marketing, and public communication campaigns for socio-economic development
• Digital public relations, crisis management, and social media listening for governmental agencies

E-Administration, G2C/G2B Digital Communication & Internal Branding

• Communication optimization in Government-to-Citizen (G2C), Government-to-Business (G2B), and Business-to-Government (B2G) interfaces
• Internal digital marketing strategies driving technology adoption and administrative digital transformation
• Transparency, user experience (UX), and trust-building in public and corporate digital administrative services

Data Ethics, Privacy Governance & Next-Gen Technologies

• Marketing strategies in the cookieless era, zero/first-party data management, and privacy-centric marketing
• Algorithmic transparency, ethical AI usage, and combating dark patterns in digital promotions
• Marketing dynamics in decentralized networks, Metaverse, Augmented/Virtual Reality (AR/VR), and Web3 ecosystems

Digital Marketing in SMEs & Emerging Economies

• Adaptation and implementation of low-cost digital marketing tools in Small and Medium Enterprises (SMEs)
• Cross-cultural digital marketing and localized digital ecosystem strategies in emerging markets
• Inclusive digital access and financial/economic literacy through digital outreach